photo by Robert Menzer

When Jay Strauss opened Westville’s doors in the West Village in 2003, he planned to serve great food at a fair price. That easy formula soon endeared this 18-seat spot to its neighbors, who happily endured brunchtime waits for challah French toast and popped by for a burger, grilled salmon, or a medley of market vegetables, unfancily executed and served without pretense. Eleven years on, little has changed, including the prices — though the specials, scrawled on a trio of chalkboards on the whitewashed brick walls, rotate daily. Strauss has turned his flagship into a mini-chain, with charming outposts in Chelsea, the East Village, and over on Hudson Street.